
Update: The game subcategories have reappeared, now underneath the right column. Still no subcategories under some of the other genres, but perhaps this is a sign that those are coming.
Along with the shiny (and slightly buggy) new version of iTunes release on Wednesday, Apple updated their iTunes store. With the tens of thousands of apps available, App Store users have been pining for better tools with which to navigate, sort, and explore the myriad of offerings. So naturally expectations were high for the new iTunes 9 combined with the new iTunes store.
Sadly, not only have expectations not been met thus far, but many users have found the new interface to be a significant step backwards when it comes to browsing apps. This author would argue that the only thing the new format improves is Apple’s ability to spotlight apps of their choosing, while presenting major obstacles for users to navigate on their own.
In the old App store, you might click on Games, the fastest growing category in the App Store. You would then be brought to a page which spotlighted a bunch of apps and more importantly, gave you a bunch of subcategories to help you browse. You could limit your browsing to categories you enjoyed, like Strategy, Puzzle, Action, Word, RPG, etc. Now instead you just get 661 pages of apps with very few sorting options. Also gone is the useful ability to sort by customer rating.
You might notice a Browse option hidden in small text at the bottom of the App Store home page. This takes you to a text-based list with hardly any sorting options. Want to browse the medical apps? Well no subcategories there. Just 1,361 apps on one page without even icons to catch your eye. Just the names of apps, prices, and developers to go by. And while you can add sort options like Ratings in the View Options, they don’t seem to work. Click on Games and you do get subcategories here, but with 4,708 Puzzle games alone, you’ve got little to work with other than the massive list of app titles.
While a few bugs (like the occasional unexpected quit in iTunes 9) are par for the course, these larger issue make the launch of the new iTunes feel premature. As the App Store grows quickly and shows few signs of slowing down, good apps are getting lost in the massive shuffle and Apple should know that we need better tools to sort through all of the noise. I’ve made my noise about it and you could let Apple know that you want the same through their feedback options, listed below.
iTunes Feedback
Apple Feedback Page
Of course, it’s not all gloom and doom. As I mentioned previously, the added ability to organize your current apps through iTunes is a welcome addition and the iTunes LP functionality shows lots of promise. With some bug fixes, I’m certain the Apple will get the new iTunes at least up to par with the old iTunes where app browsing is concerned. But as the App Store multiplies, will par still be good enough?